January came to a close with a blitz of events and pop-ups in London. One day, in particular, stood out as I found myself triple-booked. In celebration of Australia Day and armed with a fresh pair of Blundstone boots, I planned my night (down to the minute) with the same determination one might plan a trek through the mountains with. From after work drinks in Clerkenwell to a launch event in Shoreditch, followed by the Blundstone Pop-up in Covent Garden and wrapping the night up with an intimate media dinner in Mayfair. Suffice to say I covered my share of postcodes in one evening.
One of the highlights of the evening was the new dedicated Blundstone pop up store in Covent Garden. The store represents a fashionable step forward for the brand which began in 1870 as a humble but tough quality boot. With a colour palette inspired by the wild landscape of Tasmania, the boots have easily transitioned from country to city. As I quickly discovered on my unguided tour of London. Last summer I put my own spin on the Blundstone boot with a festival moment, you can read about here.
This season Blundstone has put their own contemporary twist on the workwear classic with updated and eye-catching colour combos, scrolling through the collection I landed on an unexpected combo, but one I often turn to daily...black and blue. In the past a combination like this would be frowned upon, but in luxe leather and electric blue it's sure to turn heads. As I witnessed firsthand the boots easily transition from the puddles of East London to a 2 star Michelin dinner in Mayfair.
Stopping in the meantime at their new 600 sq ft store which serves as a peak into Blundstone's world. A blank slate of white walls is rounded out with sleek wooden shelves, elsewhere the city vs country element is played up with concrete accents and a floor to ceiling countryside landscape. Ferns and foliage in the store will make for the perfect 'Shoefie' instagram shot.