The collaboration is comprised of understated basics like white leather shoes and clean canvas bags in mustard or navy. All of the pieces were inspired by BUDDY brand's love of dogs, and their mantra "Make Happy". A message the world at large really needs right now! 


Maybe it's the minimal mood I've been in lately or the fact that seeing my sisters' snapchats have me missing my dog Stefan, but when these campaign images landed in my inbox I couldn't help but let out an  "Awwww!". 

 Audible "Awwws" are real rare around here. 

The images are from Whistles latest collab with Japanese brand Buddy. The collection consists of premium footwear and accessories which marry Japanese craftsmanship and contemporary British design in fun unisex styles. 






The team at Whistles got in on the Dog-spiration by naming the bags after their fave four-legged friends and featuring them in the campaign.

 The collection will be available online and in UK stores starting March 24th, 2016.


In other Whistles news, they are set to open their first standalone Men's store this Thursday (March 24th) with a flagship in Shoreditch! 

‘Building on the success of the menswear business we launched in Oct 2014, we are excited to announce our first standalone menswear store here in the UK. At last we have found the perfect spot for our first dedicated menswear store.. it has taken a long time, but it was well worth the wait. It gives us the opportunity to show our customers exactly what whistles mens is all about.’ Jane Shepherdson, CEO


Located at 11 Boundary street, E1 the flagship will house the latest in Whistles expanding menswear category! 

The store opens at 9 am and the first 100 guests will receive a special gift!

Follow Whistles on Twitter @ThisisWhistles or Instagram @WhistlesMen for more updates! 


Images of Whistles pared-back Spring Summer 2016 collection below ...